The Brand ERINA

ERINA brand is a slow fashion, high end, sustainable brand, creating unique designs in clothing, making any moment a special occasion for the wearer. It creates fashion by being meaningful and purposeful. It gives comfort to the one wearing it. It caters to women who are more inclined towards being sustainable and at the same time feel special.

Brand Value

A brand value is the sum of total of how much extra a customer is willing to pay or how often they choose, their expectation or the relationship they have with a brand over the others. A company’s beliefs and its unique reflection of its culture and identity are the values it stands by (Healey, 2010). ERINA’s brand values are as follows:

Passion: We love what we do

Sustainable: Taking care of the environment by making use of what’s available

Innovative: Create something new

Respect: Treat others the way we’d like to be treated

Commitment: Here to develop relationships and make a positive impact in customer’s lives.

Brand Personality

The personality of a brand is its characteristics, akin to human personality, and where customers can relate to as if the brand was a real companion. ERINA brand will be projected visually as well as through a specific voice, which will be constant in order for its customers to see its personality by being bold and confident.

Verbal Tone

A brands voice embodies and express a brand’s personality and values, through words used in communicating with the audience. The way a brand looks is equally important as it sounds. Words are an important part of a brands identity and when used effectively can shape the way a brand is perceived. This brands tone of voice is what connects it with the customers through a sophisticated style, being bold and this is what makes it different from the rest